Sellers Advice-Price Your Home Right

Price Your Home Right for whom?
 
People often think selling a home is free. In fact, successful sellers must have a budget for marketing their home.

This is the most asked question by clients: "How do I price my home?" The answer will be different and situational.
-What's your motivation? Newly divorced, widow/widower, downsizing, upsizing, job transfer, relocation or closer to family?
-This will vary if the home in a custom-built area or a master-planned community of non-custom homes.

1. Play up what is special about your property.
2. Determine who is your target audience?
3. Once you discuss this with your agent, be sure there is targeted outreach.

The first reality check is having at least three comps (Homes that sold in a comparable price range) from your neighborhood within a mile or gated master-planned community. You are in direct competition with comparable properties.

People make judgments about furniture

Be sure your furniture is well placed and in good condition with accessories.

Items to consider:

-You may require professional staging—Ask me about staging tips. This process may actually remove items to open rooms to appear more spacious.

-Paint using calm, complimentary tones.

-Accessorize with plants and mirrors.

-Provide a fresh door mat.

-Keep kitchen sink clean and clear.

-Wash windows inside and out.

-Toilets flushed.
-Carpets cleaned. 
-Improve grout condition.
-Kitchen counters free of clutter.

Immaculately white-glove clean on all surfaces

-Light bulbs replaced

-Cooking and pet odors are a big turn off for prospects.

-Garage is part of the house: Must be neat and clean

-Put extraneous items in storage

-Give it away.
  
Have a pet strategy like animal daycare:

-Fragrance vs. odor—Avoid fragrances that may be offensive. 

-People have allergies to them.

-Use spray fresheners sparingly.

Great curb appeal makes you memorable and forms that hard-to-shake first impression.

It is PULL marketing attracting people who will put you on their top property list.

• Landscaping well maintained, creative architectural plan
• Lighting
• Manicured yard

Buyers mentally score points for the following:

• Exposure on the lot—north/south is the most popular. It depends on where people come from. Canadians have different preferences than Europeans, for example.
• What can you mask on your lot if there are obstacles like traffic, proximity to other homes.
• For example, fountains are a useful way to add ambiance while minimizing street noise. Trellises with rich vines can cover a bleak wall.
• Clean garage entry door.

Consider what you see first when entering from the front door.

• Clutter impairs ability to imagine their things in the space.
• Colors, accent colors are personal preferences. However, busy designs and loud colors are off putting to some people.
• Neutral tones are benign.
• Put prescription medications and valuables in safe deposit box.

Tips for open houses:

• Consider having hard wrapped candy, not messy chocolate!
• Bottled water is courteous.
• Use a guest book—if people don't have a business card
• Fish bowl drawing for a report or download.
• Provide an inexpensive away with a photo of your property on a book mark.This makes you memorable especially when prospects see many places.

Consider these Resources for inexpensive touches and accessories:

-Pier 1

-World Market

It's up to us to position your property as the best value and deal—We work as a team to accomplish that and sell your home.

Regards,

Ted